The Story
Campaign for the new image positioning of Metro.
The challenge: to create a new emotional territory around the wholesome shopping and to make it a destination for every business and family. The new slogan “LIVE BIG” speaks about the wholesome living, everyday choices and celebration of live.
Living big isn’t about excess—it’s about abundance in the moments that matter. That perfect Sunday roast with the whole family. The birthday dinner for 12. The freezer full of homemade meals that get you through a busy week. And Metro, with its wholesale model is the place where those moments begin.
“Live Big” became both a literal and emotional proposition: get more, do more, share more—with Metro.
in collaboration with Fame Smiths
